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Get-A-Whey — A Mother-and-Sons Company That Sold a Majority Stake to a Dairy After Shark Tank

2026.03.26

Article summary

Get-A-Whey (operated by Peanut Butter and Jelly Private Limited), founded in Mumbai in 2018, is a protein ice cream brand. Its founders are a mother-and-sons team: Jash Shah, Pashmi Shah Agarwal, and Jimmy Shah. It secured a ₹1 crore (1 crore = 10 million rupees) investment on Shark Tank India, and monthly revenue is said to have grown from about ₹20 lakh (1 lakh = 100,000 rupees) to more than ₹50 lakh after the episode aired. It sells in Mumbai, Pune, Delhi NCR, Bengaluru, and other cities. In October 2025, dairy company Heritage Foods acquired 51% for ₹9 crore. Because ice cream must be shipped frozen, partnering with a company that already has a cold-chain distribution network is the realistic option for a small brand to expand nationwide.

This article is based on what we could verify As of September 19, 2026 This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with ₹1 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.

Get-A-Whey is a brand run by a mother and her two sons, selling ice cream made with whey protein. It grew revenue through an appearance on Shark Tank India, and in October 2025 dairy company Heritage Foods acquired a majority stake.

Company profile

Item	Details
Legal name	Get-A-Whey (operated by Peanut Butter and Jelly Private Limited)
Year founded	2018
Headquarters	Mumbai (Maharashtra)
Founder	Jash Shah, Pashmi Shah Agarwal, Jimmy Shah (a mother-and-children team)
Sales areas	Mumbai, Pune, Delhi NCR, Bengaluru, Surat, Hyderabad, Chennai
Capital	Heritage Foods acquired 51% for ₹9 crore (October 2025)
Listing	Unlisted

A TV show multiplied revenue fivefold

The mother-and-sons team of Jash Shah, Pashmi Shah Agarwal, and Jimmy Shah founded the company in 2018. They developed ice cream blended with whey protein, positioned as something you can eat guilt-free after a workout.

It secured a ₹1 crore (10 million rupee) investment on Shark Tank India, and monthly revenue is said to have grown from about ₹20 lakh to more than ₹50 lakh after the episode aired. It's an example of how much a TV appearance can move awareness for a small brand.

It offers various whey protein-infused ice creams, sold to health-conscious consumers as a high-protein, low-calorie alternative to conventional ice cream.

It sold to a partner with a frozen distribution network

Ice cream has to be shipped frozen. For a small brand to expand nationwide, the only options are building its own cold-chain network or partnering with a company that already has one.

In October 2025, dairy company Heritage Foods acquired 51% for ₹9 crore. Heritage Foods has a chilled and frozen distribution network across 13 states. The acquired company gains shelf space all at once, while the acquirer gains a product concept it didn't have.

The deal size, ₹9 crore, is small. It's an acquisition made while the brand is still at a small scale.

Points for Japanese companies

For a chilled or frozen product in India, how the distribution network is secured sets the ceiling on the business. Building it in-house requires heavy investment, making a partnership with an existing dairy company the realistic option. The Get-A-Whey example shows one way to structure that partnership.

The same calculation applies when a Japanese food company launches a brand in India. For e-commerce and quick commerce alone, delivery can be outsourced, but reaching a frozen case in a physical store requires a relationship with a dairy or ice cream maker.