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JioMart | The Reliance retail arm that turned 20,000 existing stores into delivery hubs

2026.03.26

Article summary

JioMart is the online sales gateway operated by Reliance Retail, the retail arm of the Reliance group, launched in 2020. What sets it apart is that instead of building new dark stores, it converts the more than 20,000 physical stores the group owns into delivery hubs. As of June 2026 it delivers from more than 3,100 locations and covers more than 1,200 cities. Total consolidated income at Reliance Retail Ventures was ₹370,026 crore (1 crore = 10 million rupees) in FY2026 (fiscal year ending March 2026), up 11.8% year on year, and profit after tax was ₹13,838 crore. Opening a single trading account lets a supplier put products into both the physical stores and the online channel, while the company is also strengthening its own private-label foods.

This article is based on what we could verify As of September 19, 2026 This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with ₹1 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.

JioMart is the online sales gateway operated by Reliance Retail, the retail arm of the Reliance group. Unlike rivals that expand by building new dark stores, it builds numbers by turning stores it already owns into delivery hubs.

Company profile

Item	Details
Service launch	2020
Operations	Reliance Retail (under Reliance Retail Ventures)
Headquarters	Mumbai (Maharashtra)
Revenue	₹370,026 crore on a consolidated basis at Reliance Retail Ventures (FY2026 = fiscal year ending March 2026; up 11.8% year on year)
Profit after tax	₹13,838 crore (FY2026, Reliance Retail Ventures consolidated)
Number of stores	More than 20,000 across the group (end of FY2026)
Registered users	About 378 million
Quick commerce	Delivery from more than 3,100 locations, covering more than 1,200 cities and more than 5,100 pin codes (as of June 2026)
Listing	Parent company Reliance Industries is listed on the BSE and NSE

Adding hubs without building new warehouses

Quick commerce places small inventory hubs (dark stores) around the city in order to deliver in about 10 minutes from the order. Blinkit and Zepto have built these from scratch to increase their numbers. JioMart took a different route. Of the more than 20,000 stores Reliance Retail has nationwide, it uses the ones that handle food as delivery hubs as they are.

Because there is no construction cost and no need to look for sites, it can increase the number of cities quickly. As of June 2026 it delivers from more than 3,100 locations and reaches more than 1,200 cities. Daily orders are said to have reached 3.6 times the level of the previous year. On the other hand, because stores are designed as places for customers to walk through, work efficiency is lower than in dark stores optimized for delivery.

The scale of the parent company is the premise

Total income at Reliance Retail Ventures for FY2026 (fiscal year ending March 2026) was ₹370,026 crore, up 11.8% year on year, and profit after tax was ₹13,838 crore. The company holds several formats, including the Reliance Fresh and Smart food supermarkets, Trends in apparel, and Digital in consumer electronics, and JioMart is positioned as the online gateway that rides on top of that inventory and store network.

In other words, JioMart does not need to be profitable on its own, and the source of its money is different from that of Blinkit and Zepto, which take share while running losses. This difference is the premise for judging how long the price competition can continue.

Points for Japanese companies

When selling consumer goods in India, opening a single trading account with Reliance Retail lets you put products into both the physical stores and JioMart. Because the point of contact is not split, the terms and the inventory are handled in one place. Put the other way around, the terms agreed with this one company directly determine nationwide sales.

The steps for a Japanese manufacturer to get onto these shelves, according to the rough guides published by sales support companies, run in this order: submitting brand materials, negotiating terms, registering product information, being assigned a distribution center, and two to four weeks of test sales, taking 18 to 40 days in all. What is asked for is GST registration, FSSAI approval for food, a track record of 5 to 10 items, and a supply setup that will not run out of stock.

Reliance is also strengthening its own food and beverage brands (Campa, Independence, SIL, Ravalgaon and others) through Reliance Consumer Products (RCPL), to which FMCG brands were transferred from Reliance Retail in September 2024. In Indian modern retail, there is no avoiding the situation where the party renting you shelf space is also your competitor.