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India News2026.09.18

Goonj designs Indian cuisine and house cocktails as one, aiming to lift nighttime spend per customer

This article is based on what we could verify As of September 18, 2026 in public records and news reports from India. India revises its tax rules and regulations frequently, and the details here may have changed since. When making an actual business decision, please check the latest information with primary sources such as the ministries responsible and local experts.

In September 2026, a new restaurant called "Goonj," combining Indian cuisine with original cocktails, opened in Indiranagar, a prime location in the South Indian tech hub of Bengaluru. Run by Kompany Hospitality, the food centers on regional recipes and traditional cooking methods from across the country, while the drinks are built around an in-house cocktail program. Designing food and drink as one, and building spend per customer around "a night" rather than "a plate," offers a clue for thinking about how Japanese cuisine and Japan-origin food brands might approach India's restaurant market. Here is a summary, within what the coverage confirms, of who did what and where.

Triggering news: Goonj opens in Indiranagar

According to Restaurant India (September 18, 2026), Goonj occupies a roughly 2,500 square foot (about 232 square meter), 75-seat space on the fourth floor of a building along 100 Feet Road in Bengaluru's Indiranagar. The co-founders are Shashaank Shekhar and Siddharth Kumar Gupta. On the food side, Kompany Hospitality's R&D chef Pratik Sharma is in charge, while beverage head Manjunath U Gouda oversees drinks. The menu lines up dishes such as dal bhukhara, Indore's famous bhutte ka kees chaat, Kashmir's nadru yakhni, and a paneer jalebi dish served with fried ice cream, drawing broadly across regional cuisines.

Background: dining out in metro cities has entered a stage where "experience" is the differentiator

Bengaluru is one of India's most fiercely contested dining markets, dense with cafes, bars, and fine dining. It has become harder to draw new customers on food alone, and restaurants are shifting toward differentiating through the whole experience, including space, service, and beverage program. Goonj's decision to design its house cocktails with the same intensity as its food is an extension of this trend. Whether a restaurant can create a high-spend nighttime window that includes alcohol determines whether it can cover the rent at a prime urban location.

A design that treats cocktails as an extension of the food

Goonj's cocktails are split into two sections, "Nostalgia" and "Colour," plus classic cocktails and zero-proof, non-alcoholic options. The ingredients used — raw mango, jasmine, sandalwood, banana, tulsi (holy basil), Indian spices — are local ingredients that connect directly with the food side. The idea of building drinks not as a standalone beverage but as an extension of the food's aromas and memories makes it easier to sell the story behind the ingredients. Also worth noting is that non-alcoholic options are included in the lineup from the start, as a local adaptation that doesn't leave out non-drinkers or those in regions with strict alcohol regulations.

  • Drinks are organized around two axes, "Nostalgia" and "Colour," plus classics and non-alcoholic options
  • Ingredients used include local items such as raw mango, jasmine, sandalwood, banana, tulsi, and spices
  • The food spans regional recipes and traditional cooking from across the country (dal bhukhara, bhutte ka kees, and more)

How it is being received locally and in the industry

Restaurant India introduces Goonj as a new restaurant combining Indian cuisine with a contemporary cocktail program. What is reported as the operator's aim is a direction of bundling the food and drink experience to raise the value of a visit; no concrete revenue targets or expansion plans have been disclosed. This piece stays within what has been confirmed, without adding anonymous reactions or declaring success beyond that, treating it simply as "a new opening at a prime location designed around food and drink as one."

Implications for Japanese companies: sell the story of drink and food together

When Japanese food and beverage brands enter urban India, Goonj's design offers a hint: sell an experience, not just a standalone product. Already in India's upscale dining scene, the world of Japanese-style bars has started to function as a brand pillar, with examples of Japanese drinking customs, like the guest shift and highballs, being brought into the local nighttime market. For more, see the night a Japanese-style bar became a brand pillar of upscale Indian dining and the highball opportunity as Indian dining imports the "after-work drinks" custom. On the point of building a nighttime experience that bundles sound and food, Mumbai's sound-and-food bar High Note shares a similar design philosophy. Japanese tea, spice, and fruit-based ingredients are easy to bring in as flavoring for non-alcoholic drinks or cocktails, and there is room to slot them into the local ingredient lineup without feeling out of place.

Ripple effects: a non-alcoholic-first approach is becoming the standard in Indian dining

The fact that Goonj put zero-proof options into its standard lineup from opening day backs up a broader trend of designing drinks around the assumption of a "non-drinking" segment in Indian dining. In India, where a large segment carries a cultural background of vegetarianism and abstinence from alcohol, restaurants that can raise the experiential value of non-alcoholic drinks can broaden their customer base further. Bengaluru's vegetarian fine dining scene polishing its brand Vegetarian fine dining in Bengaluru is worth reading alongside this; together they show that urban dining is advancing on both the intensity of flavor and the design of drinks.

Practical information and related links

Summary: start by prototyping one "non-alcoholic x local ingredients" drink

Goonj is one example of a format that earns its keep at night, in a prime location, by bundling food and drink under a single design philosophy. If Japanese food and beverage brands are to move from this, the recommended first step is not to leave a finished product export to a local partner, but to co-develop one non-alcoholic drink or cocktail using Japanese tea, fruit, or spice ingredients with a local restaurant, and confirm whether the ingredient can be adopted this way. It is the more solid path to verify in the field whether the ingredient can tell its story within the experience, before moving on to talk of supply.

Sources

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