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Katinat Saigon Kafe | A fast-growing café winning over Gen Z with a retro Saigon aesthetic. 93 stores.

2026.03.26

Article summary

Katinat was established in 2016 and is a Ho Chi Minh City based café chain. As of 2025 it has 93 outlets, a 35% increase in outlets year on year. It has won over Gen Z with Saigon retro aesthetics and modern drinks. Rebranding from Katinat Saigon Kafe to Katinat Coffee and Tea House, it has moved into nine new provinces and is growing into a national brand.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

Katinat (formerly Katinat Saigon Kafe) is a café chain that has rapidly won support, mainly among Gen Z, with Saigon retro aesthetics and a modern drinks menu. As of 2025 it runs 93 outlets, a 35% increase in outlets year on year. With a strategy of taking the beautiful street corners, it concentrates its openings on prime locations in major cities. Fruit teas, matcha fusions and drinks such as coconut juice with matcha pull in Gen Z, redefining the café from a place to drink into a base for life online. Through the rebranding from Katinat Saigon Kafe to Katinat Coffee and Tea House, it has moved into nine new provinces and is growing into a national brand.

Company profile

Item	Details
Legal name	Katinat Saigon Kafe
Year founded	2016
Headquarters	Ho Chi Minh City
Format	Café chains
Official website	https://katinat.vn/

What it means for Japanese companies

For Japanese companies considering entry into Vietnam's cafe chain sector, Katinat Saigon Kafe is a company to watch as either a competitor or a potential partner. Vietnamese Café Culture and Vietnam Gen Z Strategy is also worth a look.