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Sleepy Owl Coffee | The D2C brand that brought cold brew to India

2026.03.26

Article summary

Sleepy Owl Coffee is a D2C coffee brand founded in Delhi in 2016. Its co-founders are Ajai Thandi, Arman Sood and Ashwajeet Singh. Revenue for FY2025 (fiscal year ended March 2025) was ₹44.3 crore (1 crore = 10 million rupees), close to double the ₹22.2 crore of the year before. Cumulative funding is on the order of 12 million dollars, most recently in April 2026. It spread cold brew and drip bags to households in India.

This article is based on what we could verify As of September 19, 2026 This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with ₹1 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.

Sleepy Owl Coffee is a D2C coffee brand that started from an apartment room in Delhi. In a country where coffee at home meant instant, it brought in cold brew and drip bags.

Company profile

Item	Details
Legal name	Sleepy Owl Coffee
Year founded	2016
Headquarters	Delhi
Co-founders	Ajai Thandi, Arman Sood, Ashwajeet Singh
Revenue	₹44.3 crore (FY2025 = fiscal year ended March 2025 / about double the ₹22.2 crore of the year before)
Employees	About 130 people
Total funding raised	About 12 million dollars (most recently ₹12 crore in April 2026. It also raised ₹15 crore in October 2023)
Listing	Unlisted
Official website	sleepyowl.co

Business and strengths

Cold brew packs, drip bags and instant coffee are the main products, all designed so that a household with no brewing equipment can still drink them. Not starting by making customers buy brewing gear is what separates it from café-born brands.

Besides its own site, it has secured a wide range of selling points: Amazon and Flipkart, quick commerce services such as Blinkit, Instamart and Zepto, and shelves in mass retailers.

Recent developments

Revenue for FY2025 (fiscal year ended March 2025) was ₹44.3 crore, close to double the ₹22.2 crore of the year before. After a Series A in November 2021, it raised ₹15 crore in October 2023 and ₹12 crore in April 2026, bringing the cumulative total to the order of 12 million dollars.

Points for Japanese companies

For a Japanese coffee maker entering India, the fork in the road is whether to open cafés or to come in with products for the home. Sleepy Owl took the latter route and made winning quick commerce shelf space the priority. Offering formats that can be tried in small quantities is what made the habit stick.