2026.03.26
The bakery division of the U.S. company The Cheesecake Factory opened its first store in India at Phoenix Mall of Asia in Bengaluru on February 23, 2026. Operations are handled by the local company The Gourmet Cafe, which has indicated a plan to grow to about 55 stores over four to five years.
| Item | Details |
|---|---|
| Legal name | The Cheesecake Factory Bakery (India operations) |
| India store opening | February 23, 2026 |
| First store | Bengaluru (Phoenix Mall of Asia) |
| Operating partner | The Gourmet Cafe |
| Planned number of stores | About 55 stores over four to five years (a target on The Gourmet Cafe side. Investment of about 60 million dollars) |
| Revenue target | ₹200-250 crore (The Gourmet Cafe's target) |
| Store format | Mainly 800-1,200 square-foot QSR/kiosk formats |
When US restaurant brands enter India, it's typical for the parent not to enter directly but to hand a master franchise to a local company. In this deal too, The Gourmet Cafe bears the funding and store-opening risk.
The Gourmet Cafe has set targets of about 55 stores, an investment of about $60 million, and revenue of ₹200-250 crore over the next 4-5 years. It has laid out a sequence of growing first within Bengaluru and then expanding to Mumbai, Delhi, Chennai, and Hyderabad.
Stores are mainly 800-1,200 square-foot QSR/kiosk formats, not full-service restaurants. In the US, The Cheesecake Factory is a sit-down dining format with large stores, but in India it has brought in only the bakery division, starting with small takeaway-and-eat-in stores.
The lineup centers on various cheesecakes, alongside cakes, pastries, and baked goods. Some items, however, cannot be brought over from the US recipe as-is. Using gelatin of animal origin classifies a product as non-vegetarian (marked with a brown symbol) under India's labeling rules, cutting out the entire vegetarian segment. The decision to switch to agar or plant-based gelling agents becomes necessary.
Eggs are also an issue. Many people in India don't consider eggs vegetarian, and an "eggless" label determines how much shelf space a product can get. Cakes normally use eggs, but many stores in India carry a separate eggless formulation.
Whether the brand can reproduce the same texture and appearance as in the US despite these ingredient constraints will decide whether it can succeed in India.
This can be seen as the latest model for a foreign confectionery or bakery brand entering India: the parent supplies the brand and recipes, and a local company puts up the funding and stores. This model is also a realistic option for Japanese restaurant and confectionery businesses entering India.
Alongside this, the plan needs to account for the fact that ingredient substitutions are unavoidable. Gelatin, eggs, alcohol, and animal fats all face constraints, whether in labeling or sourcing. Rather than simply porting the recipe, it is worth budgeting the time and cost for prototyping on the assumption that it will need to be rebuilt.
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