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Got Tea — Selling ₹200 Tapioca Drinks in the Land of Chai

2026.03.26

Article summary

Got Tea is a bubble tea chain founded in Delhi in 2020. Its founders are Yu Sung Eo, Armaan Bindra, and Joseph Touthang. Built around tapioca milk tea and fruit tea, it lets customers choose their sweetness, ice level, and toppings. It runs more than 15 stores, mainly in Delhi NCR. Where street chai in India costs ₹10-20 a cup, its drinks sell for over ten times that, positioned not as a thirst-quenching drink but as a treat enjoyed for its texture. Its customer base is limited to young urbanites. Its 2020 founding coincided with the pandemic, so it launched on takeaway and delivery before adding stores.

This article is based on what we could verify As of September 19, 2026 This page is compiled from the disclosures and news reports of each company that could be confirmed as of that date. Amounts in the text follow common Indian notation, with ₹1 crore (1 crore = 10 million rupees) written as 10 million rupees, and the yen figures are rough calculations at around 1.7 yen to the rupee. Store counts, funding amounts, and results at Indian companies change over short periods, so please check the latest information in primary sources such as each company's official announcements when making business decisions.

Got Tea is a chain based in Delhi that specializes in tapioca milk tea. Founded in 2020, it has more than 15 stores, mainly in Delhi NCR.

Company profile

Item	Details
Legal name	Got Tea
Year founded	2020
Headquarters	Delhi
Founder	Yu Sung Eo, Armaan Bindra, Joseph Touthang
Number of stores	More than 15 stores (mainly Delhi NCR)
Products handled	Tapioca milk tea, fruit tea, coffee, light snacks

Same category as chai, but a different customer base

India's street corners have chai stalls where a cup costs ₹10 to 20. The bubble milk tea Got Tea serves is reported at anywhere from ₹60 to 300 depending on the source, but either way that is several to more than ten times the price of stall chai. Even for drinks made from the same tea leaves, the buyer and the reason for buying are completely different.

Chai is drunk to quench thirst or out of habit. Tapioca tea is a treat enjoyed for its texture, and also something people photograph in-store. The former can't raise its price, but the latter gets paid for the experience. Its customer base is limited to young urbanites.

It lets customers choose sweetness, ice level, and toppings, selling the ability to customize the order every time. It centers on milk tea and fruit tea bubble teas, alongside coffee and light snacks.

Founded by three, at a particular moment

Yu Sung Eo, Armaan Bindra, and Joseph Touthang founded the company in Delhi in 2020, bringing the way of drinking tapioca milk tea from its heartlands, Taiwan and Korea, into Indian cities.

Its founding year, 2020, coincided with the pandemic, a period when dine-in was restricted. It launched on takeaway and delivery, then added stores afterward.

Points for Japanese companies

For selling an indulgent beverage in India, this company's positioning can be followed: don't compete with existing cheap drinks, create a different shelf category instead. But that shelf category is limited to cities, and store count doesn't grow easily. Its more than 15 stores show a realistic level five years after founding.

Selling Japanese teas (matcha, hojicha, genmaicha) in India works the same way. They are positioned as an indulgence rather than a substitute for chai. Unless you first decide whether to serve them in a store or sell leaf tea online, you cannot settle on price or pack size.