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Slurrp Farm | Millets lift revenue 30%, and losses widen 30% alongside

2026.03.26

Article summary

Slurrp Farm is a children's food brand built on millets. Its operating entity, Wholsum Foods Private Limited, was incorporated in March 2013, and the brand launched in 2016. Its co-founders are Meghana Narayan, Shauravi Malik and Umang Bhattacharyya, and it is headquartered in Delhi. Revenue for the fiscal year ended March 2025 was ₹97.4 crore (1 crore = 10 million rupees), up 33.1% year on year, but the net loss also widened about 30% from the prior year to ₹32.7 crore. It has about 104 employees and cumulative funding of about 23.2 million dollars, most recently a Series C in February 2026. It also runs Millé, a brand for adults.

This article is based on what we could verify As of September 19, 2026 This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with ₹1 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.

Slurrp Farm is a children's food brand built on millets such as ragi and jowar. Revenue is growing, but losses are spreading faster still.

Company profile

Item	Details
Operating company	Wholsum Foods Private Limited (incorporated March 30, 2013)
Brand launched	2016
Headquarters	Delhi
Co-founders	Meghana Narayan, Shauravi Malik, Umang Bhattacharyya
Revenue	₹97.4 crore (fiscal year ended March 2025 / up 33.1% from ₹73.2 crore the year before)
Net loss	₹32.7 crore (fiscal year ended March 2025 / widened about 30% from ₹25.26 crore the year before)
Employees	About 104 people (as of the end of August 2025 / Tracxn's tally)
Total funding raised	About 23.2 million dollars (7 rounds / most recently a Series C in February 2026)
Main brands	Slurrp Farm (for children), Millé (for adults)

Losses are spreading faster than revenue is growing

Revenue for the fiscal year ended March 2025 was ₹97.4 crore, up 33.1% year on year. The net loss, meanwhile, widened about 30% to ₹32.7 crore from ₹25.26 crore the year before. That works out to a loss of 0.34 for every 1 of revenue. The company remains in a phase of spending on promotion to win shelf space.

Children's food in India is split between the general shelf, where legacy brands are strong, and the D2C shelf, where higher prices are tolerated. The structure in which growing on the latter raises advertising and delivery costs is no different from D2C food in Japan.

Millets placed as the staple, not as a supplement

Built on ragi (finger millet) and jowar (sorghum), the lineup covers cereal, cookies, noodles and pasta. Rather than mixing millets into wheat or rice, the products put the millets themselves in the base position.

After the International Year of Millets in 2023 raised awareness of millets, the company launched Millé for adults on top of its children's range, widening the age groups it serves. The actress Anushka Sharma is among its investors. A further Series C in February 2026 brought cumulative funding to about 23.2 million dollars.

Compared with baby food and toddler food in Japan

Baby food and toddler food in Japan assume rice and wheat, with millets usually mixed in as a supplement. Slurrp Farm does the opposite, putting millets in the lead role and then shaping them into forms children eat, such as cookies, noodles and pancake mix. As an example of building the shelf from the ingredient side, the way the raw materials are arranged is different.