Services India Market By industry Case Studies Trade Shows Insights News Company Download Materials

Cong Caphe | Popular for its retro Vietnam War atmosphere. Coconut coffee is its signature. Already in South Korea

2026.03.26

Article summary

Cong Caphe was established in 2007 and is a Hanoi based café chain. It is built around a retro Vietnam War era atmosphere and coconut coffee as its signature product. Overseas, South Korea is its largest market with 23 outlets. Since entering Seoul in 2018 it has moved into Malaysia, Canada and Taiwan, and in early 2025 it opened its first outlet in Quezon City in the Philippines.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

Cong Caphe is a popular café chain built on the concept of a retro Vietnam War era atmosphere. Its signature coconut coffee, which pours strong Vietnamese coffee over a frozen coconut milk blend, is known worldwide for that distinctive style. In its overseas expansion, South Korea is the largest market, with 23 outlets. Since entering Seoul in 2018 it has also moved into Malaysia, Canada and Taiwan, and in early 2025 it opened its first outlet in the Philippines (Quezon City). It is drawing attention as a brand that carries traditional Vietnamese coffee culture overseas.

Company profile

Item	Details
Legal name	Cong Caphe
Year founded	2007
Headquarters	Hanoi
Format	Café chains
Official website	https://congcaphe.com/

What it means for Japanese companies

For Japanese companies considering entry into Vietnam's café chain field, Cong Caphe is a presence worth watching as a competitor or a partner. Vietnamese Café Culture and Vietnam Gen Z Strategy is also worth a look.