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Marou Chocolate | Bean-to-bar chocolate from Vietnamese cacao. A premium brand with international reco

2026.03.26

Article summary

Marou Chocolate is Vietnam's first bean-to-bar chocolate maker, founded in Ho Chi Minh City in 2011 by French entrepreneurs Samuel Maruta and Vincent Mourou. It sources from cacao-growing areas in seven Vietnamese provinces, works with more than 500 farmers, and has won multiple gold medals at the International Chocolate Awards. In 2024 it built a new factory to support increased production.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

Marou Chocolate is Vietnam's first bean-to-bar chocolate maker, founded in Ho Chi Minh City in 2011 by French entrepreneurs Samuel Maruta and Vincent Mourou. Using 100% Vietnamese ingredients sourced from cacao-growing areas in seven provinces, it makes single-origin chocolate that draws on terroir, the character of each growing area. It works with more than 500 cacao farmers and practices fair trade and sustainable sourcing. It has won multiple gold medals at the International Chocolate Awards and is recognized worldwide. In 2024 it built a new factory to support increased production. As a premium brand from Vietnam, it is also an attractive collaboration partner for Japanese food companies.

Company profile

Item	Details
Legal name	Marou Chocolate
Year founded	2011
Headquarters	Ho Chi Minh City
Format	Bean-to-bar chocolate
Official website	https://www.marouchocolate.com/

What it means for Japanese companies

For Japanese companies considering entry into Vietnam's bean-to-bar chocolate sector, Marou Chocolate is a company to watch as either a competitor or a potential partner. Vietnam Food E-Commerce and Vietnam Gen Z Strategy is also worth a look.