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Mixue Vietnam | From China. 1,300 stores in Vietnam. Sweeping the ice cream and tea market on overwhelmingly low prices

2026.03.26

Article summary

Mixue Ice Cream & Tea is a mega franchise chain from China that entered Vietnam in 2018. It passed 1,000 stores in April 2023 and is the country's largest beverage chain. It sells fresh fruit drinks and similar items at low prices of VND 10,000 to 30,000 (about 60 to 180 yen). It operates more than 53,000 stores worldwide and signed 93 new franchise agreements at its franchise convention in November 2025.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

Mixue Ice Cream & Tea is a mega franchise chain from China. In Vietnam it passed 1,000 stores in April 2023, making it the country's largest beverage chain. It sells fresh fruit drinks, tea, ice cream, and coffee at strikingly low prices of VND 10,000 to 30,000 (about 60 to 180 yen). Worldwide it operates more than 53,000 stores, making it one of the largest F&B chains in the world, ahead of McDonald's and Starbucks. Vietnam is its third-largest market after China and Indonesia, and expansion continues, with 93 new franchise agreements signed at a nationwide franchise convention in November 2025.

Company profile

Item	Details
Legal name	Mixue Vietnam
Year founded	2018 (entry into Vietnam)
Headquarters	Ho Chi Minh City
Format	Ice cream and tea chain
Official website	https://mixuevietnam.com/

What it means for Japanese companies

For Japanese companies considering entry into Vietnam's ice cream and tea chain sector, Mixue Vietnam is a company to watch as either a competitor or a potential partner. Vietnam Gen Z Strategy and Vietnam Delivery Strategy is also worth a look.