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ToCoToCo | One of the largest Vietnam-born bubble tea chains. 700 to 1,000 stores. Also expanded into the US and Japa

2026.03.26

Article summary

Founded in 2013 and based in Hanoi, ToCoToCo is a bubble tea chain. With about 1,000 stores nationwide it is one of Vietnam's largest brands, and it has expanded into the United States, Japan, and Australia. In 2023 it introduced the ToCoToCo Ice Cream – Coffee format, differentiated by an orange color scheme, and opened more than 100 new stores. It is growing through a franchise model.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

ToCoToCo is a bubble tea chain from Vietnam, founded in 2013, with about 1,000 stores nationwide, making it one of the largest brands in the country. Built on a concept of flavors that draw on Vietnamese natural ingredients, it took the domestic market by storm and then expanded overseas to the United States, Japan, Australia, and other markets. In 2023 it introduced the ToCoToCo Ice Cream – Coffee model, a new format differentiated by an orange color scheme, and opened more than 100 new stores. By scaling its franchise model, it aims to become a global tea brand from Vietnam.

Company profile

Item	Details
Legal name	ToCoToCo
Year founded	2013
Headquarters	Hanoi
Format	Bubble tea chain
Official website	https://tocotocotea.com/

What it means for Japanese companies

For Japanese companies considering entry into Vietnam's bubble tea chain sector, ToCoToCo is a company to watch as either a competitor or a potential partner. Vietnam Gen Z Strategy and Vietnamese Café Culture is also worth a look.