2026.03.26
Trung Nguyen Coffee is Vietnam's largest coffee company, known for its G7 instant coffee. As of March 2025, G7 was the top-selling imported instant coffee brand in China. Its Trung Nguyen E-Coffee franchise operates more than 800 stores and has signed 1,000 franchise agreements, expanding at a pace of 30 stores a month. In 2025 it opened a new store in Texas in the United States and plans to add three more within the year. Targeting 3,000 stores worldwide, it plans to expand into China, Australia, Canada, India, South Korea, France, and other markets.
| Item | Details |
|---|---|
| Legal name | Trung Nguyen Coffee |
| Year founded | 1996 |
| Headquarters | Ho Chi Minh City |
| Format | Coffee |
| Official website | https://trungnguyenlegend.com/ |
For Japanese companies considering entry into Vietnam's coffee sector, Trung Nguyen Coffee is a company to watch as either a competitor or a potential partner. Vietnamese Café Culture and Vietnam Social Media Marketing Strategy is also worth a look.
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