Home / Insights on entering the Indian market
2026.03.24
インドのアイスクリーム市場は2025年に約39.8億ドル(約6,000億円)規模に達し、2035年までに161億ドル(約2.4兆円)に成長すると予測されています(年平均成長率15.0%)。別の調査では2033年までに約1.07兆ルピー(約120億ドル)に達するとの見通しもあり(CAGR 16.7%)、いずれにしても二桁成長が続く有望市場です。
As the world's largest producer of milk, India's overall dairy market is growing rapidly, and within it, ice cream is a segment showing particularly striking growth.
The organized segment (major brands) accounts for 60-65% of the overall market, and the following major players are jostling for position.
Amul maintains the top market share through a low-price strategy. Kwality Wall’s(India)has strength in the premium segment. HUL's ice cream business was demerged effective December 1, 2025, and listed independently on the BSE and NSE on February 16, 2026 (shares allotted to HUL shareholders on a 1:1 basis). Vadilal is based in Gujarat and operates nationwide. Havmorは2024年8月にLotte Wellfoodの統合で「One India」体制となり、年間売上6,000クロール(1クロール=1,000万ルピー)・ルピー(約600億ルピー、約1,020億円)を目指す積極投資を展開中。Baskin Robbins has established a presence in the premium category.
India's middle-income class is expanding rapidly, and rising disposable income is pushing up ice cream consumption.
Bengaluru, Hyderabad In addition to Tier 1 cities such as these, Tier 2 cities ice cream shop openings are also surging.
Demand for ice cream in India is heavily skewed toward the intense heat of March through June. A substantial portion of annual sales is concentrated in this period, with the swing being larger in the north and west. On the other hand, thanks to the warm climate, winter demand does not fall off as sharply as it does in Japan.
International trends such as gelato, soft serve, and frozen yogurt are also permeating the Indian market, driving diversification of products.
Low-sugar, vegetarian-friendly, and organic-ingredient healthy ice creams are seeing growing demand. Health consciousness The growing number of such consumers is supporting growth in the premium segment.
Japanese ice cream technology (particularly soft serve, matcha flavors, mochi ice cream, etc.) can serve as a point of differentiation in the Indian market. FSSAI certification obtaining, and Local partners— forming a manufacturing partnership with them is the first step to market entry.
The drivers are the growing middle-income population, advancing urbanization, the warm climate, the inflow of international trends, and rising health consciousness. India is one of the world's leading milk-producing countries, and the dairy market as a whole is growing, with ice cream standing out as an especially fast-growing segment within it.
インドのアイスクリーム需要は3〜6月の酷暑期に大きく偏り、北部・西部ほど振れ幅が大きくなります。一方で温暖な気候のため、日本ほど冬場の落ち込みが深くないという特徴もあります。事業計画では酷暑期の供給能力を前提に組み立てる必要があります。
The organized segment (major brands) makes up the core of the market. Competitors include Amul with its low-price strategy, brands strong in the premium segment, and Vadilal, which is based in Gujarat and operates nationwide. It is a market structure where large players have a strong presence.
Demand is growing for healthy ice cream that is low in sugar, suitable for vegetarians, and made with organic ingredients. The growing number of health-conscious consumers is fueling growth in the premium segment, and the added value of "health" serves as an entry point into higher price tiers.
Japanese ice cream technology -- soft serve, matcha flavor, mochi ice cream, and more -- can serve as a differentiator. In a market where international trends are increasingly flowing in, distinctly Japanese methods and flavors offer fresh value. This also aligns well with the growing preference for premium products.
Obtaining FSSAI certification and forming a manufacturing partnership with a local partner are the first steps to entry. A realistic approach is to first define products that can leverage your company's strengths, such as matcha or mochi ice cream, then move forward in parallel with confirming certification requirements and finding a partner to set up local manufacturing and logistics.
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