消費財・小売– category –
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Where does sales channel development in India start? How distribution works and how to choose a channel
インドの販路開拓はどこから始めるか。外資規制で取り得る販路が決まる仕組み、流通の構造、チャネルの選び方を、小さく実績を作ってから広げる順序で整理しました。 -
Reading the Sendo Farm exit: how to navigate the two-player era in Vietnamese e-commerce
FPT-affiliated Sendo Farm shut down on July 10. Vietnamese e-commerce has converged on Shopee and TikTok Shop. We set out the practical platform choices Japanese companies entering the market need to make now. -
Tineco, with 41% of vacuum cleaners, enters water purifiers: the move Japanese appliance makers should prepare
China's Tineco, with a 41% share in floor cleaning appliances, has launched a water purifier priced at about JPY 140,000. Extending its network of more than 200 dealers into the category is a direct competitive warning for Japanese appliance and water purifier makers competing in Vietnam. -
LocknLock shifts from directly operated stores to franchising: what Japanese housewares makers can read about reaching the provinces
Korea's LocknLock has shifted in Vietnam from a directly operated model to franchising and is recruiting partners in provincial cities. From its flexible 30 to 200 square meter store model, we read the approach to provincial reach that Japanese housewares makers can learn from. -
Dien May Xanh raises about JPY 73 billion: how to read one of Vietnamese retail's largest IPOs
MWG's electronics chain Dien May Xanh has raised about USD 500 million and will list on HOSE in August. We explain, from a practical standpoint, what Japanese retail and consumer goods companies should take from a large IPO in which foreign investors accounted for 90%. -
Central invests VND 800 billion in Dak Lak: what it means now for Japanese brands entering provincial malls
Thailand's Central Retail is investing VND 800 billion (about USD 30 million) to add GO! malls in Dak Lak Province in the Central Highlands. We read, from a practical standpoint, how Japanese brands targeting the provincial middle class should judge taking space. -
Aeon puts about JPY 170 billion into Vietnam: why suppliers should move now
Aeon Mall has raised the charter capital of its Vietnamese subsidiary to VND 27.9 trillion (about USD 1,160 million). We explain, from a practical standpoint, the window in which Japanese food and housewares makers should open talks, and how to go about it. -
Jaipur-Born Ayurveda Brand Ashpveda: What Its Bilaspur Franchise Opening Teaches About Launching in Smaller Cities
アーユルヴェーダ美容Ashpvedaがチャッティースガル州ビラスプルにFC店。地方都市は店より開業イベント設計が要という運用例を、日本ブランド目線で読み解く。 -
Phoenix Mills turns its sale into a "league," targeting discount fatigue
インド最大手モールPhoenix Millsが季末セールをクリケット型リーグに再設計。値引き競争から抜け出す体験設計を、インド出店を狙う日本企業の視点で読み解く。 -
Insight Cosmetics declares "60,000 shelves" — the winning path in regional distribution that Japanese brands should study
インドの美容ブランドInsight Cosmeticsが2年で取扱店を3.5万→6万店へ。ECでなく地方の店頭流通を面で取る戦略から、日本ブランドが学ぶ「棚の数」の戦い方を読み解く。
