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Pizza 4Ps | A premium pizza chain founded by Yosuke Masuko of Japan. Runs its own cheese workshop.

2026.03.26

Article summary

Pizza 4P's is a premium pizza chain founded in Ho Chi Minh City in 2011 by Japanese entrepreneurs Yosuke Masuko and Sanae Takasugi. It makes mozzarella at its own cheese workshop, and cheese sales account for 15% of revenue. It operates 40 stores in Vietnam, Japan, India, Indonesia, and Cambodia, and plans its first New York location in the summer of 2025.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

Pizza 4P's is a premium pizza chain founded in Ho Chi Minh City in 2011 by Japanese entrepreneurs Yosuke Masuko and Sanae Takasugi. Under the mission "Delivering 'WOW,' Sharing Happiness," it differentiates itself with a unique business model in which fresh mozzarella is made at its own cheese workshop. Cheese sales have grown to account for 15% of revenue. It currently operates 40 stores in Vietnam, Japan, India, Indonesia, and Cambodia, and plans its first New York location in the summer of 2025. Founder Masuko has set out a vision of becoming a global F&B brand by 2030.

Company profile

Item	Details
Legal name	Pizza 4Ps
Year founded	2011
Headquarters	Ho Chi Minh City
Format	Premium pizza restaurant
Official website	https://pizza4ps.com/

What it means for Japanese companies

For Japanese companies considering entry into Vietnam's premium pizza restaurant sector, Pizza 4Ps is a company to watch as either a competitor or a potential partner. Vietnam expansion for Japanese brands and Vietnamese Café Culture is also worth a look.