ビジネス進出– category –

Singapore's UOB has broken ground on a 36-story, USD 450 million headquarters building at VIFC in Ho Chi Minh City. We read the practical implications for the site strategy of Japanese financial firms and trading houses of the first permanent base by a foreign bank.

Aeon Mall has raised the charter capital of its Vietnamese subsidiary to VND 27.9 trillion (about USD 1,160 million). We explain, from a practical standpoint, the window in which Japanese food and housewares makers should open talks, and how to go about it.

Vingroup has broken ground on a USD 354 million (VND 93 trillion) sea crossing road from Can Gio to Vung Tau. We read the practical impact of the 14 km route with an undersea tunnel on logistics and siting strategy in the south, from the viewpoint of Japanese companies already operating there.

The Netherlands' Alumax has opened its first overseas shipyard in Bac Ninh Province. Its joint venture with Song Ha James Boat already holds USD 20 million in orders. The model of exporting component kits and assembling locally also applies to how mid-sized Japanese manufacturers design their entry.

Starbucks has entered milk tea in Vietnam. We verify the market size at USD 360 million a year and consider the balance between localization and brand design that Japanese F&B companies should learn.

地場マンガラムが35億ルピー全額を出しマリオットは運営だけ担う。土地も資本も現地に任せる管理契約型は、Tier2都市を狙う日本のホテル・外食企業が明日から検討できる進出の型だ。

ヒルトンの新業態Sausがベンガルール空港圏に南アジア初上陸。ソース・漬物・薬味を主役に据えた設計から、日本の食ブランドがインドの空港経済圏で取るべき一手を読む。

老舗シズラー店ファウンテン・シズラーズがムンバイ西郊のスカイシティ・モールに初出店。鉄板で洋食を提供する『シズラー』業態は日本の鉄板焼・ハンバーグ店がインドの外食需要へ接続する入口になる。

インドの美容ブランドInsight Cosmeticsが2年で取扱店を3.5万→6万店へ。ECでなく地方の店頭流通を面で取る戦略から、日本ブランドが学ぶ「棚の数」の戦い方を読み解く。

ダイヤ研磨の巨人Hare Krishna Groupが、ラボダイヤ小売Mayavéでインド初のグローバル宝飾ブランドを狙う。NCRから約100店計画の裏側と、素材メーカーがB2Cに転じる際の実務示唆を読み解く。